Ukrainian Hairdresser Wins European Cup Open

Kyiv, June 14, 2012. Zhanna Demidova produced the best bridal hairstyle at the European Cup Open, held in Saint Petersburg. The artist from southern Ukrainian port Odesa created a gravity-defying style for a blonde long haired model. The victory secured Demidova a spot at the World Hairdressing Cup in Milan to take place this October.

Zhanna Demidova spent several months in preparation for the championship. She did not need much time to design the winning hairstyle, but spent most time polishing her skill to recreate the style under time pressure conditions. The participants of the European Cup Open only had half an hour to style their competition entry.

The winning hairstyle by Demidova was produced using snow-white blonde hair of the model and the minimum amount of bridal accessories that helped refine the image. The resulting fanciful hairstyle did not feature on-trend braids or knots. The original creation of the Ukrainian artist reminded of a swan, bending its head close to the chest and folding its picturesque wings as it swims swiftly across the waves of a lake, or – in Demidova’s hairstyle case – the waves of the model’s hair.

The standout updo swept the judges of the competition off their feet, securing the skillful Ukrainian hairstylist the big international award. And if Demidova’s bridal hairstyle may suit only the boldest of the brides, its price would sure be affordable to many – the cost of the hairstyle in question is USD 75, said Demidova.

250 hairdressers from 26 countries participated in the European Cup Open in Saint Petersburg. The artists competed in various categories – male and female cuts, evening hairstyles, creative hairstyles, as well as make-up, body art, and manicure categories.

Ukraine actively participates in international hairdressing events. Just this April the 11^th International hairdressing Festival Kryshtalevyi Yangol (literal translation – Crystal Angel) took place in Kyiv. It focused on hair styling and cutting, but also covered the issues of fashion and design.

Stylists from France, Latvia, Turkey, and other countries participated in the Kyiv event. The attendants had an opportunity to discover over 15 newest hairdressing techniques presented to the participants during the festival’s workshops. Numerous contests and cat walk events lightened up Kryshtalevyi Yangol.